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Internal Branding, Employee Engagement and Culture Change Strategies


  • Sheraton Grand Los Angeles 711 South Hope Street Los Angeles, CA, 90017 United States (map)

Are you looking for resourceful ways to invest in your employees to keep them engaged? Do you feel that your employees are the key to championing your brand but are unsure how to coach them to be an advocate? Search, no more!

Discover tactical and breakthrough strategies to help you and your organization connect with and encourage employees to align with your brand. Return to your office with a road map of ready-to-use strategies to overcome your most pressing employee engagement and internal brand activation challenges, including how:

  • GoDaddy united a global dispersed organization to grow a sense of pride for their organization. 
  • HBO utilized the voice of their employees from past & present to generate content to support overall employee experience. 
  • University of Southern California grew a robust engagement strategy from the ground up by leveraging multiple digital outlets.
  • Gates Corporation inspired their workforce to reach organizational goals and decreased employee turnover by focusing on their workplace culture in a manufacturing environment. 
Later Event: November 5
IABC Heritage Region Conference