In the latest Chuck Chats! interview, I talked with Rita Zonius, She is a force in internal communications, with more than 20 years' experience in corporate comms including her current role as the Head of Internal Digital Communications at Australia and New Zealand Banking Group (ANZ), one of the world's top 50 banks. Rita is passionate about building and leading high performing corporate communications teams that understand an organization's strategy and take pride in their contribution to business outcomes.
Here are some of my favorite takeaways from my chat with Rita...
On what she enjoyed most about attending her first-ever IABC World Conference
Well, for starters, I got to meet some of my Twitter buddies in real life. People like you, Chuck. The wonderful thing about social is if you've been investing in those online relationships, when you do finally meet up, it's as if you’ve known each other for a long time and it means you can jump in right away and start talking about serious stuff. Also, I’m of Lithuanian descent and I got to meet the wonderful comms measurement guru Angela Sinickas and Gold Quill winner, Vija Valentukonyte - Lithuanians from the US and Lithuania respectively. Had great fun meeting them.
On the biggest mistake communicators make with ESNs
For years we have fought the good fight to get a seat at the table with the businesses we serve to ensure the contribution we make as IC professionals makes an impact and is valued. Skating on the surface of enterprise social means we're missing the opportunity to play a stronger role in helping the business to achieve its goals, because we're failing to tap into the true potential of social technologies to get ‘real work’ done, beyond communications.
On some of the core values of social inside the enterprise
In enterprise social, we unpack all of that and say to people: It’s ok not to have all the answers. It’s ok to turn to a network of colleagues and ask them if they know the answer to a curly question you might have. Enterprise social is about being a little vulnerable and asking for help or input when you need it. I’ve seen serious business issues solved, because someone was prepared to get in the ESN and work through an issue openly, rather than in the depths of an email inbox. The outcome is usually better and is achieved at pace. What’s not to like about that?